Skills needed for a well-rounded team
The internet has become a huge marketplace where people can buy products and services online. This has opened up many opportunities for businesses to sell their products and services online. However, this can be quite challenging due to the fact that there are millions of websites competing for attention over the internet. In order to get noticed by potential customers, companies have come up with various marketing strategies such as search engine optimization (SEO)
Search engine optimization is a technique used to increase traffic from organic search results on search engines like Google, Yahoo!, Bing etc. There are two ways to do this, either manually or automatically.
Manual SEO involves using methods such as link building, content writing, article submission, social media marketing, press release distribution, etc. to improve your website’s visibility in search engines. These techniques are usually time-consuming and may require a lot of work depending on how much effort you want to put into them.
Google Analytics is a free service from Google that allows website owners to track their visitors and how they interact with their site. This includes where they come from, what pages they visit, how long they stay on each page, etc.
Search Console is a tool provided by Google that helps webmasters find out if any issues are affecting their search engine rankings. It provides information about your backlinks, indexed pages, crawl errors, etc.
SEMrush is a paid tool that gives you detailed data about your competitors’ backlink profiles. You can use this info to get ideas for improving your own link-building campaign.
1. Keyword Research
Keywords are the words that people type into search engines like Google, Bing, etc. When someone types a keyword into a search engine, they want to find something specific. If your website has relevant content related to their query, then you’ll appear higher up in the results. 2. On-Site SEO
On-site SEO refers to optimizing your own site for search engines. This includes things like using H1 tags, alt text, URL structure, internal linking, and page titles. There are many other factors, but these are some of the basics.
3. Off-Site SEO
Off-site SEO refers to improving your website’s visibility in search engines through link building. Link building is a way to get other websites to link to yours, giving you more authority in the eyes of search engines.
Keywords are words that people use to search for information online. They can be any word or phrase that describes your product or service. You want to make sure that these keywords are included in your website content. If they are not, then they won’t appear in the search results.
2. Meta Tags
Meta tags are HTML codes that describe your page’s content. Search engines like Google use meta tags to determine what your page is about. Make sure that each page has at least one meta tag.
3. URL Structure
URL stands for Uniform Resource Locator. This is how your web visitors access your site. Your URL should have a structure that makes sense. A good example would be www.cannabis-seo.com/blog/post-name/.
Practical skills are often the ones focused on more in the hiring process.
- On-page optimization
- Technical optimization
- Digital PR
- Data analysis
- Strategy development
- Project/account management
As important as practical skills are the “soft” ones. These are the skills that are interpersonal and can help your team be efficient and collaborative.
- Written and verbal communication
- Training other departments
Supporting skills are equally important for hiring better agency
- Data manipulation (R, Python)
- Copywriting and editing
- Team management
- Budgetary control